I’ve worked with brands for 25 years. That’s 52,000 hours of figuring out how to make brands engaging, persuasive, convincing – and ultimately, worth a place in someone’s life. The new Esterbrook has caused consternation among pen people. To me, it is an emerging story of the power of a brand, even after its original owners have gone, because of the meaning it holds for the people who love it.
Think of this as a captcha that only works for pen people.
In which I show off two custom Edison pens.