I’ve worked with brands for 25 years. That’s 52,000 hours of figuring out how to make brands engaging, persuasive, convincing – and ultimately, worth a place in someone’s life. The new Esterbrook has caused consternation among pen people. To me, it is an emerging story of the power of a brand, even after its original owners have gone, because of the meaning it holds for the people who love it.
Think of this as a captcha that only works for pen people.
In which I show off two custom Edison pens.
My favorite pen store in Paris is Mora Stylos. I’m sure you can see why. The trays hold pens that carry their age better than many pens decades their junior. Many pen stores have modern writing instruments, but only a few display Waterman safeties and filigree overlays and Parker 51s alongside Nakaya pens. In fact, this might be the only one.
The base of blue ebonite is beautifully marbled with turquoise, red, green and cream. The clip is made by lost wax casting, and the nib is a no. 7 in 18k, both given an antiqued copper finish. Christine at Mora Stylos told me that the patina can react with ink, and I said, that’s the point, isn’t it? Wabi sabi might be a Japanese phrase, but the sentiment can be universal.
Bexley’s Poseidon Magnum II in Bronze Sands is the right kind of chunky.