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May 11 / Leigh Reyes

An ad with calligraphy.

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Rarely do my two worlds (advertising and pens) intersect, but when they do, the result is bound to be interesting.

Lowe Singapore created an ad for SANA (Singapore Anti-Narcotics Association) and asked me to do the calligraphy.

Different lines asked for different ways of writing. I covered tables and tables with giant sheets of Daler-Rowney fine grain paper. I used a variety of inks, supported by Dr Ph Martin concentrated watercolors.

Filed under Calligraphy and Drawing, Work
  • ronhockman

    Wow.  Very, very nicely done.

  • http://ussbotanybay.com/ mezzo

    Meaningful calligraphy… Great piece of work…

  • http://www.facebook.com/people/Cameron-Knight/41103652 Cameron Knight

    The message is so well illustrated with your technique. Awesome job. Hope it helps someone.

  • Beau Hardy

    Stunning!  Very effective and frighteningly beautiful.  This is the art of calligraphy appliedto its finest use.

  • Sharon

    Powerful and beautiful. 

  • Gio Gtz

    Creepy but beautiful – my favorite combination hehe!

  • http://www.wretch.cc/blog/neoboboo B.

    Leigh, cool ad!

    Who would have thought there would be any similarities between calligraphy/fountain pen and narcotic prevention; well…there is a common ground: they’re both addicting!

    I especially like the part where the nib dips into the water and the ink starts to flow…

    Bob

  • http://www.facebook.com/profile.php?id=100000532659136 Phádraig Patrik

    A M A Z I N G

  • http://baonkobento.wordpress.com/ Patricia

    Beautiful. And very eerie effect on a great ad. Nice work!

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  • http://twitter.com/opalsnows Cait

    I stumbled upon your blog from the FPnetwork. It’s great to see that the art of calligraphy is not yet dead and being used for an ad against addiction! Rather close to my heart as I’ve been working with people in recovery for the past 6 months. Bravo! 

  • http://leighreyes.com Leigh Reyes

    Thank you, Cait. :)

  • Ingrid Hansen

    Leigh, thank you for sharing a view of the monster inside, this one is named heroin. Who else comes inside, sometimes invited, sometimes invading, sometimes a secret friend?