Seventy Eight Percent’s Emile, a DIY notebook.

Emile by Seventy Eight Percent

This is not a pen, but it will look really good as a pen backdrop. 😉

Seventy Eight Percent’s Emile arrived in the mail today. Seventy Eight Percent, a carry brand based in Hong Kong, has its own wabi-sabi philosophy.

78% is a design manifesto that encourages designers to embed flaws in their designs, thereby creating imperfect products.”

Emile is a small leather folder with a strap down its center. In theory, any piece of paper can be tucked behind the strap, kind of like a DIY, upcycled notebook. The slot in front is a mystery to me.

Emile by Seventy Eight Percent
Emile by Seventy Eight Percent

It is slightly larger than a Midori Passport.

Emile vs Midori Passport
Emile vs Midori Passport

There is an inside front flap, and helpful, earnest instructions supplied on a folded sheet of paper. The 78% logo punctuates the flap.

Emile, inside front
Emile, inside front

We could all use “a small product for big ideas!”

Emile - instructions
Emile – instructions

The inside back also has a flap. This is perfect for inveterate tuckers-in like me.

Emile - inside back
Emile – inside back

This leather is called “Wood.” Other colors available are Cobalt, Chocolate, Fossil and Pewter.

Seventy Eight Percent on the fold
Seventy Eight Percent on the fold

How can you not like a brand that prefers to stay on the side and let its product speak for itself?

Emile and I will hang out for a few weeks, then we’ll report back in.

(It took only three days from the time I ordered to the package landing on my desk. I chose a more expensive shipping option and am glad I did.)