1954.

From “Secrets of Charm” by
John Robert Powers:

“More than
ever before, today’s woman should make the most of her age-old duty to be
attractive, interesting and of value to
others.”

“But let’s not count ten on
every use of eye cosmetics. When applied as intended, they lend an enchantment
to the look in your eyes that might even alter the course of your
life!”

“No, part-time beauty is not for
you. Leave it to the unschooled in feminine
charm.”

“If liquid fragrance stales on
your skin, wear sachet-saturated cotton pellets inside your
bra.”

“Fastidious women never imprint
lipstick on a cigarette tip; they never smoke without removing their gloves;
they never let a cigarette dangle from the lips; they never exhale through the
nose.”